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Going Digital with Balvinder Powar Singh and Lyndsey Jones


Going Digital with Balvinder Powar Singh and Lyndsey Jones

This video from the Pearson Business Book Club tackles the real-world challenges of business transformation - exploring not just why organisations embark on large-scale change, but what makes those efforts succeed or fail.

Featuring practical insights drawn from both practitioner experience and broader research into transformation initiatives, the discussion covers the core ingredients of successful change (such as strong leadership alignment, clear purpose and employee engagement) as well as common pitfalls like unclear goals, weak communication, and lack of buy-in.

Viewers are guided through concrete examples and strategic considerations that help distinguish effective transformation projects from those that stall or under-deliver, making the video a useful resource for business leaders, managers and students studying organisational change.

University of Hertfordshire